CONFERENCE OVERVIEW · RAI AMSTERDAM · 19–21 APRIL 2027

NO OTHER EVENT TEACHES YOU THIS MUCH ABOUT YOUR OWN BUSINESS.

The industry doesn’t wait for you to catch up. It moves in regulation, in technology, in the deals happening in the room next door, whether you’re paying attention or not.

The businesses that see it first, build the advantage. The ones that see it late, spend the next year closing the gap.

Across 4 stages, 8 conference tracks and 200+ handpicked speakers, SBC Summit Europe delivers the sharpest content programme in the industry, built by the team that’s spent years learning exactly what operators, suppliers and affiliates actually need to hear.

0+

Stages, running simultaneously, covering every angle of the industry from operations to affiliation.

0+

Conference tracks, built around the specific decisions your role actually needs to make.

0+

World-class speakers, handpicked by the industry to teach what they know, not just talk about it.

MEET THE SPEAKERS

SPEAKER PREVIEW

speaker photo
Neal Menashe
CEO
Super Group
speaker photo
Daniela Johansson
Chief Responsibility Officer and Deputy CEO
PAF
speaker photo
Aris Dimarakis
Deputy CEO
Kaizen Gaming
speaker photo
Kresimir Spajic
CEO
Allwyn Digital
speaker photo
Eric Olders
CEO and Chairman of the Board
JVH gaming & entertainment group
speaker photo
Leon Voogt
Managing Director
Betcity.NL
speaker photo
Mark Schram
CEO
One Casino Ltd.
speaker photo
Tom Backer
CEO
711
speaker photo
Philippe Joos
CEO
Napoleon Sports & Casino
speaker photo
Dainis Niedra
Chief Operating Officer
Enlabs (Entain)
speaker photo
Savvas Fellas
Founder & CEO
MrQ.com
speaker photo
Stefan Sulzbacher
CEO
Bet-at-home
speaker photo
Rob van de Grift
Casino Director
BetCity
speaker photo
Björn Fuchs
Chairman
VNLOK
speaker photo
Frank op de Woerd
CEO & Founder
CasinoNieuws.nl
speaker photo
Nicolas Fleiderman
Manager, Holland Casino Online
Holland Casino
speaker photo
Alexander Hommerson
COO
Hommerson Online
speaker photo
Robert Schouten
CEO
Betnation
speaker photo
Michael Foster
Group Head of Gaming & Commercial Strategy
FEG
speaker photo
Chris McGowan
CEO
Scatters
speaker photo
Mikolaj Cymerman
Chief Commercial Officer
Entain CEE
speaker photo
Alejandro Casanova
Managing Director Spain
StarCasinoo
speaker photo
Ohad Narkis
CEO
PlayOJO
speaker photo
Monika Naydenova
Group Director of Regulatory Compliance
LiveScore Group
speaker photo
Hector Scoursis
Business Development Director
Novibet
speaker photo
William Scott
Chairman of the Board and Chief Financial Officer
Meridian Holdings
speaker photo
Lazar Miucin
CDO
MerkurXTip
EVERY ANGLE, COVERED

THE STAGES

Every deal, every breakthrough, every shift in the market starts with a different conversation, so we built four stages to have them all, at once, under one roof. Four focused agendas mean you spend your time learning what’s directly relevant to your role, not sitting through content that isn’t.

LEADERSHIP image
LEADERSHIP

The subject? Every market in sports betting and iGaming, across Europe and beyond. The experts? Operator leaders handpicked by the industry, ready to challenge how the business really runs. From operations to compliance and regulation across the continent, this is where the decisions get made, and the stakes get real.

INNOVATION image
INNOVATION

Panels stacked with the industry’s sharpest minds will dissect the latest breakthroughs in sports betting and iGaming. Live demos from the most cutting-edge solution providers will redefine how attendees think about innovation. And the future of the industry will be shaped by an engaged, interactive audience, primed and ready to hack.

REGULATION image
REGULATION

For as long as there’s been gaming in Europe, there’s been regulation. Operators can’t avoid it if they want to make it big here. So we’ve brought together leading regulators from across the continent to share their vision for current and future partnerships with an audience of operator decision-makers. Let the debate begin.

AUDIENCE image
AUDIENCE

It’s time to go beyond the buzzwords. Omnichannel, personalisation, digital transformation: these are now the minimum requirements for operators in gaming. On this stage, attendees go one step further, learning how to build data-driven campaigns, next-level branding and flawless customer journeys in the industry’s most important exchange of ideas.

YOUR CONTENT EXPERIENCE

THE TRACKS

Every stage runs on two tracks, because no single conversation covers everything your role needs. Eight tracks in total, each one built around a specific set of decisions, from leadership and compliance to product, tech, brand and performance, so you can go straight to the sessions that matter to you and skip the ones that don’t.

European Leaders

Still the continent at the heart of the global gambling industry, Europe is facing challenges from within and without. We need to talk about Europe, and we’ve picked leading operator CEOs, CMOs, CTOs and more to do exactly that. On the main stage at SBC Summit Europe, they’ll be discussing expansion, contraction, consolidation and the forces shaping what comes next.

Netherlands Leaders

The choice of venue was no mistake. The Netherlands is one of Europe’s most important gambling markets, and there’s no better place to bring together the regulators, operator CEOs, lawyers and experts shaping its future. From taxation to tech, everything’s on the table.

Product

What powers a modern sportsbook and casino? From platforms and integrations to data, APIs, payments and infrastructure, this track gets under the bonnet of the technology keeping products running, scalable and competitive across multiple markets.

Compliance & Tech

AML, KYC, AI… the list of acronyms modern operators need to contend with is growing by the day. This track offers a roadmap to compliance across a dizzying array of emerging technologies, from geolocation and data privacy to machine learning governance.

Established Markets

The UK, Italy, Germany and Spain remain some of the biggest sources of gaming revenue in Europe. Will new frameworks around taxation, licensing and player protection curtail further growth, or can operators work with regulators to build an economic model that benefits both?

Expansion Opportunities

Beyond the big five lies a wealth of opportunity for European gaming. Poland, Romania, Ireland and other major jurisdictions offer significant potential for market expansion, provided operators work within the rules. Hear from leading regulators in these markets on their roadmaps for future growth.

Engagement

How do you turn reach into results? From content and campaigns to creators, communities and new acquisition channels, this track looks at how affiliates and operators activate audiences, turn engagement into players and create partnerships that deliver beyond the initial click.

Performance

Traffic is only valuable if it performs. From SEO and paid acquisition to data, tracking and conversion, this track explores how affiliates and operators are maximising performance, improving ROI and building more profitable partnerships in an increasingly competitive market.

EVERY STAGE NEEDS A VOICE WORTH
LISTENING TO. MAKE IT YOURS.